His first film as film director was Kharidar in 1976. His other films were Nishani (1979), Pyari (1980), I Love You (1982), Agar Tum Na Hotay (1986), Ham Say Na Takrana (1987), Pamela (1992), Wah Kya Baat Hay (1993) and Naag aur Nagin (2005). He was also producer of his last film.
Jamshed Naqvi died on June 25, 2015 at Lahore and buried at Shujaabad. He was first cousin of famous poet Mohsin Naqvi.