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First super hit film in Pakistan - Pheray

Thursday, 28 July, 1949
First super hit film in Pakistan - Pheray

Pheray was first ever Punjabi film in Pakistan, which was released on Eid-ul-Fittar Day on July 28, 1949.

It was the sixth film in the list of Pakistani films. This film celebrated great success and ran for 25 weeks at Palace Cinema Lahore. It became first ever solo Silver Jubilee film in Pakistan, but it was a re-make of Nazir's own pre-partition film Gaun ki Gori (1945). His actress wife Sawarn Lata was producer with her real name Saeeda Bano and he gave director name as Majeed (?).

It was also the first film for legandary singer and actor Inayat Hussain Bhatti. Senior legendary music director Baba G.A. Chishti composed and recorded seven songs of this film in a single day. Three of songs were penned by him self included the most hit song of them..

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First film studio in Pakistan inaugurated..

Monday, 16 February, 1948
First film studio in Pakistan inaugurated..

The first ever film studio in Pakistan, Pancholi Film Studio on Upper Mall Road Lahore was inaugurated on February 16, 1948.

It was owned by Seith Dalsukh M. Pancholi (1906-59), who was first film importer and distributor of Hollywood movies in the Northern India (now Pakistan). He was also producer and director of famous Lahore made movies like Gul Bakavli (1939), Yamla Jatt (1940) and Khazanchi (1941).

After partition, he migrated to India and his manager Divan Sardari Lal took over. He was producer of first Pakistani released film Teri Yaad in this year but film 2 Kinaray was first film to start in this studio. in 1952, Pancholi studio was alloted to a famous ghazal and folk singer Malika Pukhraj and became Malika Studio. Then it was rent to some other parties and its name was also changed as Jawidan Studio, later it was sold by Malika Pukhraj and it became Upper Mall Scheme with lot of houses.

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