Director Luqman's Urdu film Shahida was actually the first Pakistani film, which was started before partition and released in 1949. After partition, 2 KinarayÂ was the inaugural film production by Ashiq Bhatti. JihadÂ was the second film byÂ Zahoor Raja, which was released in 1950 andÂ Teri YaadÂ was the third film.
This inaugural film, Teri Yaad introduced some big names; Asha Poslay was a not a successful film heroin, but got fame as side-heroine and comedian in the 1950s and later as a supporting actress. Nazar was first super star comedian in Pakistani movies. Daud Chand became first director of first golden jubilee film Sassi in 1954. Qateel Shafai and Tanvir Naqvi were legendary lyricists. Munawar Sultana got fame as playback singer. Raza Mir started as a top cinematography and later became film director. Pyaray Khan as lebortary incharge and Z.A. Baig as sound recordist got fame.
The first ever film studio in Pakistan, Pancholi Film Studio on Upper Mall Road Lahore was inaugurated on February 16, 1948.
It was owned by Seith Dalsukh M. Pancholi (1906-59), who was first film importer and distributor of Hollywood movies in the Northern India (now Pakistan). He was also producer and director of famous Lahore made movies like Gul Bakavli (1939), Yamla Jatt (1940) and Khazanchi (1941).
After partition, he migrated to India and his manager Divan Sardari Lal took over. He was producer of first Pakistani released film Teri Yaad in this year but film 2 Kinaray was first film to start in this studio. in 1952, Pancholi studio was alloted to a famous ghazal and folk singer Malika Pukhraj and became Malika Studio. Then it was rent to some other parties and its name was also changed as Jawidan Studio, later it was sold by Malika Pukhraj and it became Upper Mall Scheme with lot of houses.
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