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Double version Punjabi/Urdu movies..

Sunday, 7 May, 1989
Double version Punjabi/Urdu movies..
Almost 60% of population speak Punjabi language as their mother-tongue in Pakistan. Therefore Punjabi films make more business than Urdu films, but due to two small circuits the largest film company in Pakistan, Evernew Pictures found a fantastic way to earn more money, they produced a Punjabi film "Madam Bawri" and dubbed film dialogs and re-recorded all film songs in Urdu and released it as a "double version" film - in Punjabi in Punjab and in Urdu in the rest of the country - the result was 25% increased film business in Karachi circuit..!

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